Business Mission Statement

"Our struggle to put first things first can be characterized by the contrast between two powerful tools that direct us: the clock and the compass.  The clock represents our commitments, appointments, schedules, goals, activities -- what we do with, and how we manage our time.  The compass represents our vision, values, principles, mission, conscience, direction."Stephen Covey (1932 -) The Islands Vodka strives on are values and principles as a brand. We want the image of The Islands Vodka to stand out over the rest and be superior. We want to be the be the brand that everyone comes to love and eventually be the leaders in premium vodka sales. We feel that we have a top notch product in The Islands and we will take it as far as it can go. "We believe that there is no greater power in the world than the force of a great idea. We believe that people are the lifeblood of every organization. We believe that the best companies are true meritocracies, where people rise and fall through their own contributions, not through game playing or politics. We believe that work isn't simply a paycheck; it is the ultimate expression of a fully realized self. We believe that a company's obligations extend far beyond its bottom line and its shareholders -- to a wider constituency that includes employees, customers, suppliers, and the community.John A. Byrne  "Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs."-Kotler, Gary Armstrong and Philip. Marketing;