Objectives

"Goals. There’s no telling what you can do when you get inspired by them. There's no telling what you can do when you believe in them. There's no telling what will happen when you act upon them.'
Jim Rohn

Objectives are things I feel are necessary to being successful in life. With my brand of vodka I have 3 main objectives that I have that I really think we need to have success. First I really want our potential customers to feel as if they are at an island drinking fabulous vodka. Also I want to have premiere packaging to have our brand stand out from the rest and give our buyers a reason to buy.

Our second objective is to have competitive pricing. We want our brand to be considered premium vodka and we want the pricing to show this. With the premium brands being upward of 40 dollars we want to center our price on these other premium brands.

The last objective for us is to keep our customers happy. We want to love our customers an really show them that we care. If enough customers want something we want to do it for them, if it’s a bottle change, a holiday special, whatever it is we want to be able to provide it.

"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them."-Kotler, Gary Armstrong and Philip. Marketing: