Implementation Evaluation Control

We want to insure that we have the best product out there and we will take whatever steps that our necessary to make sure that we do. We will have different polls on our website to ask our costumers about how they like our brand and if there's anything they would change if they could. Our first goal is to make sure that the customers are happy with the moves that we our making.

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities.” ”Kotler, Gary Armstrong and Philip. Marketing:

We ultimately work for the people.

Price

"For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low. Interestingly, such pricing cues are often provided by sellers, in the form of sales signs, price-matching guarantees, loss-leader pricing, and other helpful hints."-Kotler, Gary Armstrong and Philip. Marketing:

Pricing is a situation that is one to have most concern for. Pricing ultimately is what is going to make or break your product in my opinion. We want our price to be competitive with all of the other premium vodka’s on the market. We want to be in competition with brands like Grey Goose, Ciroc, Patron, and some of the other big brands. We want to price our brand at 39.99 for a liter bottle and 29.99 for a 750mL bottle. Our vodka will be 80 proof.
“Price is what you pay. Value is what you get.” -Warren Buffett

"Even small differences in price can signal product differences. Consider a stereo receiver priced at $300 compared to one priced at $299.99. The actual price difference is only 1 cent, but the psychological difference can be much greater. For example, some consumers will see the $299.99 as a price in the $200 range rather than the $300 range. The $299.99 will more likely be seen as a bargain price, whereas the $300 price suggests more quality. Some psychologists argue that each digit has symbolic and visual qualities that should be considered in pricing. Thus, 8 is round and even and creates a soothing effect, whereas 7 is angular and creates a jarring effect."-Kotler, Gary Armstrong and Philip. Marketing:

Distribution

"Between intensive and exclusive distribution lies selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Most television, furniture, and home appliance brands are distributed in this manner. For example, Whirlpool and General Electric sell their major appliances through dealer networks and selected large retailers. By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort. Selective distribution gives producers good market coverage with more control and less cost than does intensive distribution."-Kotler, Gary Armstrong and Philip. Marketing:

Distribution is very important because this how we will get the product to the customer. We want to have our products made by us only. The only thing that will not come from us is the water that we receive from Iceland. We want to be a company that distributes all of our products.

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.” Kotler, Gary Armstrong and Philip."

The Islands wants its product in Liquor stores, and grocery stores that sell premium vodka. We want to have our brand in location where it can reach our potential buyers but also at a convenience to them as well.

"By contrast, some producers purposely limit the number of intermediaries handling their products. The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands. For example, exclusive Rolex watches are typically sold by only a handful of authorized dealers in any given market area. By granting exclusive distribution, Rolex gains stronger dealer selling support and more control over dealer prices, promotion, and services. Exclusive distribution also enhances the brand’s image and allows for higher markups."-Kotler, Gary Armstrong and Philip. Marketing:

Promotion

"Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions). Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures."-Kotler, Gary Armstrong and Philip. Marketing:
For promotion we have something really special in mind. We want our brand everywhere that our target market is. So that includes bars, nightclubs, social media, tv, ads on app, just everywhere. We want to let our target market know that there is finally a beverage out that was made just for them. In our Commercials we will have various scenes setup such as girls night out, night on the town with the lady, birthday beverage for her, and many more. We really want to have fun with the commercials and drive our target market right in. We feel that we are the only brand that really targets the market that we target.

"The growing use of sales promotion has resulted in promotion clutter, similar to advertising clutter. A given promotion runs the risk of being lost in a sea of other promotions, weakening its ability to trigger immediate purchase. Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones."-Kotler, Gary Armstrong and Philip. Marketing:

Product

"Once management has decided on its product concept and marketing strategy, it can evaluate the business attractiveness of the proposal. Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives. If they do, the product can move to the product development stage."- Kotler, Gary Armstrong and Philip. Marketing:

Our product is The Islands vodka. But we want to have a open mentality towards our brand. We want to be able to come out with various holiday packaging and scented caps that can really give us a boost in slaes when we need it. And we also want to come out with various bottles shapes and sizes that do diffierent things. We just want our brand to have the experience that everyone is always looking for, and the experience that we feel our competition lacks.

"So far, for many new-product concepts, the product may have existed only as a word description, a drawing, or perhaps a crude mock-up. If the product concept passes the business test, it moves into product development. Here, R&D or engineering develops the product concept into a physical product. The product development step, however, now calls for a large jump in investment. It will show whether the product idea can be turned into a workable product."- Kotler, Gary Armstrong and Philip. Marketing:

Target Market Strategy

"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return."- Kotler, Gary Armstrong and Philip. Marketing:

Target market strategy is all about precise planning and knowing the strenghts and weaknessess of your company. The Islands whats to target young people between the ages of 21-28. The reason for this is because you get the real value of our brand when your out on the town with friends or with a lady. As mentioned in our slogan we want this beverage to be he one that first comes to thought for a lady. With our packaging, scented caps, and speciality bottles we think we can really hit our target market. We also want our brand to be where our target market buyers are normally at, making it a convience to get it.

"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how."- Kotler, Gary Armstrong and Philip. Marketing:

Objectives

"Goals. There’s no telling what you can do when you get inspired by them. There's no telling what you can do when you believe in them. There's no telling what will happen when you act upon them.'
Jim Rohn

Objectives are things I feel are necessary to being successful in life. With my brand of vodka I have 3 main objectives that I have that I really think we need to have success. First I really want our potential customers to feel as if they are at an island drinking fabulous vodka. Also I want to have premiere packaging to have our brand stand out from the rest and give our buyers a reason to buy.

Our second objective is to have competitive pricing. We want our brand to be considered premium vodka and we want the pricing to show this. With the premium brands being upward of 40 dollars we want to center our price on these other premium brands.

The last objective for us is to keep our customers happy. We want to love our customers an really show them that we care. If enough customers want something we want to do it for them, if it’s a bottle change, a holiday special, whatever it is we want to be able to provide it.

"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them."-Kotler, Gary Armstrong and Philip. Marketing:

Business Mission Statement

"Our struggle to put first things first can be characterized by the contrast between two powerful tools that direct us: the clock and the compass.  The clock represents our commitments, appointments, schedules, goals, activities -- what we do with, and how we manage our time.  The compass represents our vision, values, principles, mission, conscience, direction."Stephen Covey (1932 -) The Islands Vodka strives on are values and principles as a brand. We want the image of The Islands Vodka to stand out over the rest and be superior. We want to be the be the brand that everyone comes to love and eventually be the leaders in premium vodka sales. We feel that we have a top notch product in The Islands and we will take it as far as it can go. "We believe that there is no greater power in the world than the force of a great idea. We believe that people are the lifeblood of every organization. We believe that the best companies are true meritocracies, where people rise and fall through their own contributions, not through game playing or politics. We believe that work isn't simply a paycheck; it is the ultimate expression of a fully realized self. We believe that a company's obligations extend far beyond its bottom line and its shareholders -- to a wider constituency that includes employees, customers, suppliers, and the community.John A. Byrne  "Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs."-Kotler, Gary Armstrong and Philip. Marketing;

Week 8 EOC: Creative Content

"Anxiety is part of creativity, the need to get something out, the need to be rid of something or to get in touch with something within."
David Duchovny

The Islands

 The name of brand, The Islands came from me loving tropical things. Im a big fan of all various sorts of islands and vacation spots. The beach is one of my favorite places to be and it just makes me feel at peace.

 "Every goal, every action, every thought, every feeling one experiences, whether it be consciously or unconsciously known, is an attempt to increase one's level of peace of mind."Sydney Madwed

Being peacful is said to have and all around affect on the body and cause less tension. Islands definitely gives me this effect which is the reason why I gave this name to my brand. It is my wish that I can bring just a taste of that feeling to buyers of the brand. 

"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will." Vincent T. Lombardi 

I think that The Islands as the name of the brand will bring success because it strives on the experience which at the end of the day, is all people care about

Our Slogan is

Forgettable Nights with Unforgettable Moments

Situation or SWOT Analysis

"The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats."-“Kotler, Gary Armstrong and Philip. Marketing: Strenghts- The strenghts of The Islands is that we are big on the image of are brand. Are packaging is one of a kind and unique and really drives home the Islands experience. Are changing effects bottle is also one of kind and really gives a reason to support are brand. Lastly, with are water from the Icelands this makes are brand stand out from the rest with the taste

Weaknesses- A weakness that are brand has is that it might be considered as more of a tropical drink from the appearance. This will sray buyers away from our product and give it the assumption that its not a premium vodka

Oppurtunity- Great things are in place for the brand. With are unique style in packaging comes oppurtunity for seasonal packaging or special packaging. Although are brand is NOT flavored, this could bring the oppurtunity for flavored vodka in the future

Threats- As I stated early potential buyers might see as are brand as a flavored vodka therefore putting us in competition with other flavored vodkas. Are brand is a premium vodka so that puts us in competition with all the other high quality brands such as Grey Goose, Ciroc, Patron, and others

"Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives."-Kotler, Gary Armstrong and Philip. Marketing:

EOC Week 7: The Pitch

I Introduce the Islands

This brand of Vodka is of great taste and has a real sweet spot for the ladies. Guys have you ever had a night on the town with your lady and can't find the rite drink for her. The Islands promises an unforgettable experience because of its fresh water from Iceland which will guarantees a more rich tasting Vodka. Are Vodka is also distilled giving it more of that true taste that young adults strive for.

Are Vodka also strives on the experience of “The Islands” which is why are bottle is specially designed to do so. The cap of are vodka is orange and has scents of citrus which gives people a warmth that only The Islands can give. The design of are bottle is really what people will remember the most. At chilled temperatures the bottle will be frost clear representing a readied beverage, while at room temperature the bottle will be a sunset color to resemble The Islands. The Islands is sure to set the tone for the night and assures you a ”forgettable night with unforgettable moments