Distribution

"Between intensive and exclusive distribution lies selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Most television, furniture, and home appliance brands are distributed in this manner. For example, Whirlpool and General Electric sell their major appliances through dealer networks and selected large retailers. By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort. Selective distribution gives producers good market coverage with more control and less cost than does intensive distribution."-Kotler, Gary Armstrong and Philip. Marketing:

Distribution is very important because this how we will get the product to the customer. We want to have our products made by us only. The only thing that will not come from us is the water that we receive from Iceland. We want to be a company that distributes all of our products.

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.” Kotler, Gary Armstrong and Philip."

The Islands wants its product in Liquor stores, and grocery stores that sell premium vodka. We want to have our brand in location where it can reach our potential buyers but also at a convenience to them as well.

"By contrast, some producers purposely limit the number of intermediaries handling their products. The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands. For example, exclusive Rolex watches are typically sold by only a handful of authorized dealers in any given market area. By granting exclusive distribution, Rolex gains stronger dealer selling support and more control over dealer prices, promotion, and services. Exclusive distribution also enhances the brand’s image and allows for higher markups."-Kotler, Gary Armstrong and Philip. Marketing:

Promotion

"Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions). Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures."-Kotler, Gary Armstrong and Philip. Marketing:
For promotion we have something really special in mind. We want our brand everywhere that our target market is. So that includes bars, nightclubs, social media, tv, ads on app, just everywhere. We want to let our target market know that there is finally a beverage out that was made just for them. In our Commercials we will have various scenes setup such as girls night out, night on the town with the lady, birthday beverage for her, and many more. We really want to have fun with the commercials and drive our target market right in. We feel that we are the only brand that really targets the market that we target.

"The growing use of sales promotion has resulted in promotion clutter, similar to advertising clutter. A given promotion runs the risk of being lost in a sea of other promotions, weakening its ability to trigger immediate purchase. Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones."-Kotler, Gary Armstrong and Philip. Marketing:

Product

"Once management has decided on its product concept and marketing strategy, it can evaluate the business attractiveness of the proposal. Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives. If they do, the product can move to the product development stage."- Kotler, Gary Armstrong and Philip. Marketing:

Our product is The Islands vodka. But we want to have a open mentality towards our brand. We want to be able to come out with various holiday packaging and scented caps that can really give us a boost in slaes when we need it. And we also want to come out with various bottles shapes and sizes that do diffierent things. We just want our brand to have the experience that everyone is always looking for, and the experience that we feel our competition lacks.

"So far, for many new-product concepts, the product may have existed only as a word description, a drawing, or perhaps a crude mock-up. If the product concept passes the business test, it moves into product development. Here, R&D or engineering develops the product concept into a physical product. The product development step, however, now calls for a large jump in investment. It will show whether the product idea can be turned into a workable product."- Kotler, Gary Armstrong and Philip. Marketing:

Target Market Strategy

"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return."- Kotler, Gary Armstrong and Philip. Marketing:

Target market strategy is all about precise planning and knowing the strenghts and weaknessess of your company. The Islands whats to target young people between the ages of 21-28. The reason for this is because you get the real value of our brand when your out on the town with friends or with a lady. As mentioned in our slogan we want this beverage to be he one that first comes to thought for a lady. With our packaging, scented caps, and speciality bottles we think we can really hit our target market. We also want our brand to be where our target market buyers are normally at, making it a convience to get it.

"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how."- Kotler, Gary Armstrong and Philip. Marketing:

Objectives

"Goals. There’s no telling what you can do when you get inspired by them. There's no telling what you can do when you believe in them. There's no telling what will happen when you act upon them.'
Jim Rohn

Objectives are things I feel are necessary to being successful in life. With my brand of vodka I have 3 main objectives that I have that I really think we need to have success. First I really want our potential customers to feel as if they are at an island drinking fabulous vodka. Also I want to have premiere packaging to have our brand stand out from the rest and give our buyers a reason to buy.

Our second objective is to have competitive pricing. We want our brand to be considered premium vodka and we want the pricing to show this. With the premium brands being upward of 40 dollars we want to center our price on these other premium brands.

The last objective for us is to keep our customers happy. We want to love our customers an really show them that we care. If enough customers want something we want to do it for them, if it’s a bottle change, a holiday special, whatever it is we want to be able to provide it.

"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them."-Kotler, Gary Armstrong and Philip. Marketing:

Business Mission Statement

"Our struggle to put first things first can be characterized by the contrast between two powerful tools that direct us: the clock and the compass.  The clock represents our commitments, appointments, schedules, goals, activities -- what we do with, and how we manage our time.  The compass represents our vision, values, principles, mission, conscience, direction."Stephen Covey (1932 -) The Islands Vodka strives on are values and principles as a brand. We want the image of The Islands Vodka to stand out over the rest and be superior. We want to be the be the brand that everyone comes to love and eventually be the leaders in premium vodka sales. We feel that we have a top notch product in The Islands and we will take it as far as it can go. "We believe that there is no greater power in the world than the force of a great idea. We believe that people are the lifeblood of every organization. We believe that the best companies are true meritocracies, where people rise and fall through their own contributions, not through game playing or politics. We believe that work isn't simply a paycheck; it is the ultimate expression of a fully realized self. We believe that a company's obligations extend far beyond its bottom line and its shareholders -- to a wider constituency that includes employees, customers, suppliers, and the community.John A. Byrne  "Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs."-Kotler, Gary Armstrong and Philip. Marketing;

Week 9 BOC: Cyber Shopping

Cyber Monday 2011 was filled with alot of great deals and specials but one that defiently caught my was this




The xbox 360 has been priced at about 299.99 for a good while but i knew that they would have a nice sale for black friday and also cyber monday.This was their ad that they put out. Looking to buy an XBOX 360? Microsoft has a good deal on a 4GB Xbox 360 and the Kinect sensor for $199, down from $299. You can also save 25 percent on accessories (computer speakers, computer mice, keyboards and more). This was a great move by mircosoft to cut off a 100 dollars and also recieve the Kinect as well.