Promotion

"Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions). Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures."-Kotler, Gary Armstrong and Philip. Marketing:
For promotion we have something really special in mind. We want our brand everywhere that our target market is. So that includes bars, nightclubs, social media, tv, ads on app, just everywhere. We want to let our target market know that there is finally a beverage out that was made just for them. In our Commercials we will have various scenes setup such as girls night out, night on the town with the lady, birthday beverage for her, and many more. We really want to have fun with the commercials and drive our target market right in. We feel that we are the only brand that really targets the market that we target.

"The growing use of sales promotion has resulted in promotion clutter, similar to advertising clutter. A given promotion runs the risk of being lost in a sea of other promotions, weakening its ability to trigger immediate purchase. Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones."-Kotler, Gary Armstrong and Philip. Marketing: