"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return."- Kotler, Gary Armstrong and Philip. Marketing:
Target market strategy is all about precise planning and knowing the strenghts and weaknessess of your company. The Islands whats to target young people between the ages of 21-28. The reason for this is because you get the real value of our brand when your out on the town with friends or with a lady. As mentioned in our slogan we want this beverage to be he one that first comes to thought for a lady. With our packaging, scented caps, and speciality bottles we think we can really hit our target market. We also want our brand to be where our target market buyers are normally at, making it a convience to get it.
"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how."- Kotler, Gary Armstrong and Philip. Marketing:
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